January 2016

Jan 21 2016

PR Predictions for 2016 – how to grow your brand

 

“Public relations agencies are now regarded as stewards of the whole communications strategy. PR practitioners have never been held in higher regard.” Andy Polansky, CEO of Weber Shandwick .

2016 is going to be a very exciting year. Why? Because wonderful, entertaining things are going to happen to your brand. How do I know? Because if you invest time, effort and resources in communicating and REALLY connecting with your audience and community, it will happen.

You’re going to find PR-led things in print, online, on TV and radio that will make you gasp, giggle or shock you. The brands that do that are the ones that are successful in standing out from all that noise. Fancy being one of them?

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Jan 14 2016

Mother’s Day wishes come true with MyGiftClues.com

Evidence shows that mums are often having to organise their own Mother’s Day treats (32% of mothers), and that there is a clear disparity between what children plan to buy their mum (top answer – flowers at 57%) and what mums actually want (a hug, something home-made or a lie-in).

This year, a free website, MyGiftClues.com, is helping mothers get the recognition they deserve on their special day. Mums can create a wish list for all the things they want, be it shop-bought or home-made and share it through one simple email or social media. Unlike other online wish lists, mothers can also leave a trail of visual clues to stoke loved ones’ imaginations – their favourite perfumes, chocolates or flowers, or simply the idea of breakfast in bed.

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Jan 07 2016

The secret to getting the perfect gift this Valentine’s Day

MyGiftClues.com has revealed the secret to getting the perfect Valentine’s gift. It’s simple, yet incredibly effective – tell your partner what you want. But rather than specifying exact items and almost doing the shopping for them, there is a new way to leave hints. MyGiftClues.com is an innovative and free wish list site that allows you to leave a trail of visual clues hinting at your favourite things; meaning you still get a surprise at the end.

MyGiftClues.com is a treasure trove of desires all in one beautiful place. So this Valentine’s, you might stoke imaginations by building a list that shows your favourite colours, brands, perfumes and chocolates, or the way you like to unwind; whether in the bath with a glass of Champagne or sweating it out in a spin class. You can have fun creating a collection of gift ideas, prioritise items and then share it with whoever you wish.

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