JellyRockNEWS

FFS! Stop trying to game Google and just write good quality content

So, today, (Thursday 18 Jan), HuffPost US announced it is closing its contributor platform. HuffPost say this is because, with the

“proliferation of social media and self-publishing platforms across the web, people have many more opportunities to share their thoughts and opinions online.

“At the same time, the quantity and volume of noise mean truly being heard is harder than ever. Those who are willing to shout the loudest often drown out new, more-deserving voices. The same has proven to be true on our own platform.”

 

I tweeted the news and then had a Twitter conversation with Chris Countey, US-based SEO Consultant, that I found really insightful (and depressing). Chris told me he was happy the platform was closing down, due to the relentless amount of sales tweets, LinkedIn messages and emails from HuffPost contributors trying to sell him HuffPost links.

Chris’ view was that Google probably caught on to what was going on and told HuffPost to stop the practice or risk the whole platform being blacklisted by Google.

Sure, this is all speculation. And SEO has always been about the commercial pursuit of backlinks through content. After all, I work in PR and so I know the true value of how content can boost SEO rankings. But what struck me as particularly dismal about this situation is the shoddiness and cheapness of what was being sold to Chris, and countless other SEO people like him.

Chris says:

“[This] happens in our industry all the time. People game the system and it works for a while. But what will those people tell their clients when it stops working and their sites lose visibility?”

It all just stinks a bit. Try to game the market and it sinks. Sub-prime mortgages led to a phenomenal worldwide financial crash. Email spam and poor marketing tactics by charities led to GDPR legislation. Gaming Google just leads to a new algorithm.

This HuffPost situation just goes to show that SEO and content marketing CANNOT be about gaming Google and finding short-cuts. It’s short-term thinking and only lasts until Google changes the rules.

SEO seems to be caught in a continuous boom and bust bubble.

FFS! Stop it.

Instead of gaming the system, just go back to basics and answer your audience’s questions. Create good quality stuff that people want to read, watch, listen to, engage with and share. It’s really not that difficult, but it takes work.

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KiteWorldWide DreamSpot Sri Lanka

KiteWorldWide in The Guardian

We are pleased to start 2018 with some great coverage in The Guardian for our client KiteWorldWide.

New Sri Lanka destination DreamSpot features in a round-up of the best 2018 fitness holidays which notes; “Stay in an eco-lodge after spending the day learning to kitesurfing on a huge glassy flat lagoon”.

Have a read of the article here: http://bit.ly/2Csmg0P

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How will GDPR affect my business

How will GDPR affect businesses?

There have been a lot of scare stories out there about the incoming General Data Protection Regulation (GDPR) and the threat of huge business-crippling fines, leading to many panicked marketers and business owners. However, this step-by-step guide will help remove the confusion and sense of horror from the situation. In fact, brands should see it as a positive new dawn of valuable communication with customers.

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DIY PR: How to get journalists to write about your business

 

What? A PR business providing people with tips and strategies on how to do PR themselves? Yep, that’s how we roll at JellyRock. We want to show you what great PR can do for your business. We truly believe in that PR done well can build empires and want to help you do just that. Here is a how-to guide on how to do PR for entrepreneurs and small businesses.

So, have you given PR a go yet? If so, what happened? Did you try it yourself or pay someone else to do it? If you haven’t touched PR yet then you’ll be pleased to know that once the smoke and mirrors are removed from the process, it’s actually quite simple. Good PR is all about stories and relationships. If you have a great business idea, then there’s a good chance someone will want to hear about it.

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JellyRock PR handles Motive Clothing

Streetwear brand Motive Clothing has appointed JellyRock PR to manage its AW17 range through media relations and influencer campaigns. Motive is a popular, sharp style that draws inspiration from Britain’s urban culture.

Motive’s new range of t-shirts, hoodies, bomber jackets, trucker caps and flight bags offer understated simplicity and clean styling; great Christmas gifts for hard-to-buy-for men and teenagers. Available exclusively online at motiveclothing.co.uk. Article first published on Fashion Insight.

motiveclothing.co.uk
@motiveclo

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