JellyRock News

My HuffPost article: 7 things being a diving instructor taught me about business

I’m pleased to say that I’ve recently been chosen as a blogger for the Huffington Post. Here’s my first article on the 7 things I learnt about business from being a diving instructor in Thailand.

Read the full article here.

 

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JellyRock PR finalist in CIPR Awards

We are very proud to announce that our work has been shortlisted for the Chartered Institute of Public Relation’s 2016 Awards for “Best Use of Media Relations” across the South of England and Channel Islands.

Our campaign for The Fine Life, a US-based kitchen product has been recognised for the way we communicated with the media – honest, open and offering a service to journalists.

Working with the Manchester-based social media agency, Hoopla, from the very start, we wanted this low-cost campaign to stand out and be an opportunity to build valuable and organic relationships. We don’t use expensive media databases, where the contact details of journalists can be bought. Instead, we thoroughly research every journalist and blogger beforehand to ensure the offer of product sampling is relevant to their post and publication. After all, PR is all about relationships.

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JellyRock PR features in the Telegraph

JellyRock PR features in the Telegraph on why Bournemouth is one of the top ten location searches on Rightmove (Answer: it’s a vibrant, exciting and beautiful place to live and work).

Miles of sandy beaches and with a lifestyle to match, Bournemouth is also one of the top 10 clusters in the UK for employment growth and has the third-highest density of digital tech businesses.

Read the full article here.

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It’s all about relationships

Here’s the second installment of my JellyRock PR blog. In this one I’ll be talking about creating relationships with journalists, your corporate online history and bloggers and vloggers…and why they should all matter to you.

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PR Predictions for 2016 – how to grow your brand

 

“Public relations agencies are now regarded as stewards of the whole communications strategy. PR practitioners have never been held in higher regard.” Andy Polansky, CEO of Weber Shandwick .

2016 is going to be a very exciting year. Why? Because wonderful, entertaining things are going to happen to your brand. How do I know? Because if you invest time, effort and resources in communicating and REALLY connecting with your audience and community, it will happen.

You’re going to find PR-led things in print, online, on TV and radio that will make you gasp, giggle or shock you. The brands that do that are the ones that are successful in standing out from all that noise. Fancy being one of them?

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