JellyRockNEWS

Why every business owner needs professional corporate photography

We live in a visual world. It’s never been truer that a picture speaks a thousand words. There is so much written content and visual content online that striking pictures are often the only things that cut through the white noise of the Internet. That means that every business owner needs to invest in professional corporate photography.

Everything is instant and on social media. You’re missing a trick if you don’t have a personal profile online. Some business owners are initially hesitant to have a public profile and to put their head above the parapet (or in a picture), however, it’s now essential.

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Dorchester Gaol where Martha Brown was hanged, Shire Hall

Shire Hall in the Evening Standard

One of the best bits of our job is story-telling. We immerse ourselves in fascinating personal stories and work with the media to tell them. We’re currently working on the launch of a new museum, the Shire Hall Historic Courthouse Museum in Dorchester, Dorset.

Elizabeth Martha Brown was one of the last women to be publicly hanged in this country. She was held and sentenced at the Shire Hall in 1856. We worked with the Evening Standard to tell the story and explain why it’s still so important today. Have a read of the article here.

 

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Learn to kite like a pro with kiting legend Tom Court

KiteWorldWide, the kitesurfing travel specialist is hosting a series of exclusive kiting clinics this year with international pro kitesurfer Tom Court.

Tom Court has spent his life travelling to the planet’s best kiting hotspots to compete in the world’s toughest competitions. In 2018 Tom is leading six “Slice of Life” clinics with KiteWorldWide in Morocco, Sri Lanka and Brazil for people of all levels. A week-long holiday offers five days’ of intensive training for those who want to progress quickly and enjoy expert training from the world’s best.

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Revolve24 bolsters line-up

– 2018 event now includes UK’s first eMTB challenge and Revolve12+12 team race –

Revolve24, the 24-hour cycling endurance challenge hosted on the UK’s favourite motor circuit Brands Hatch on 14-16 September has expanded its 2018 programme to offer over 48 hours of cycling action.

The ever-growing 24-hour cycling event, which last year attracted over 600 soloists, duos and team riders, is now in its fourth year. The 2018 weekend line-up also includes the UK’s first ever dedicated eMTB event, the inaugural 12+12 event, the British Cycling Youth Circuit Finals, plus firm favourites, the 6-hour and 12-hour track challenges.

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FFS! Stop trying to game Google and just write good quality content

So, today, (Thursday 18 Jan), HuffPost US announced it is closing its contributor platform. HuffPost say this is because, with the

“proliferation of social media and self-publishing platforms across the web, people have many more opportunities to share their thoughts and opinions online.

“At the same time, the quantity and volume of noise mean truly being heard is harder than ever. Those who are willing to shout the loudest often drown out new, more-deserving voices. The same has proven to be true on our own platform.”

 

I tweeted the news and then had a Twitter conversation with Chris Countey, US-based SEO Consultant, that I found really insightful (and depressing). Chris told me he was happy the platform was closing down, due to the relentless amount of sales tweets, LinkedIn messages and emails from HuffPost contributors trying to sell him HuffPost links.

Chris’ view was that Google probably caught on to what was going on and told HuffPost to stop the practice or risk the whole platform being blacklisted by Google.

Sure, this is all speculation. And SEO has always been about the commercial pursuit of backlinks through content. After all, I work in PR and so I know the true value of how content can boost SEO rankings. But what struck me as particularly dismal about this situation is the shoddiness and cheapness of what was being sold to Chris, and countless other SEO people like him.

Chris says:

“[This] happens in our industry all the time. People game the system and it works for a while. But what will those people tell their clients when it stops working and their sites lose visibility?”

It all just stinks a bit. Try to game the market and it sinks. Sub-prime mortgages led to a phenomenal worldwide financial crash. Email spam and poor marketing tactics by charities led to GDPR legislation. Gaming Google just leads to a new algorithm.

This HuffPost situation just goes to show that SEO and content marketing CANNOT be about gaming Google and finding short-cuts. It’s short-term thinking and only lasts until Google changes the rules.

SEO seems to be caught in a continuous boom and bust bubble.

FFS! Stop it.

Instead of gaming the system, just go back to basics and answer your audience’s questions. Create good quality stuff that people want to read, watch, listen to, engage with and share. It’s really not that difficult, but it takes work.

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