November 2016

Nov 28 2016

ZwimZuit appoints JellyRock PR

ZwimZuit, the new British-made fitness bikini for active women has announced the appointment of JellyRock PR. ZwimZuit is made from specialist neoprene material, ensuring the bikini stays where it should during swimming, water sports and yoga – so no more embarrassing wardrobe malfunctions. The brand has been created by entrepreneur and bikini expert Cherry Harker, aged 76, who used to holiday in the South of France in the 50s and 60s alongside icons Brigitte Bardot and Grace Kelly. ZwimZuit chose JellyRock PR for its specialist knowledge of the water sports and fitness market.

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Nov 09 2016

Entrepreneur Cherry Harker, 76, launches iconic sports swimwear brand

ZwimZuit – the fitness bikini that stays in place

At 76, Cherry Harker isn’t your usual entrepreneur. She has clothed Kylie Minogue and Lily Allen, beaten cancer twice, and is now shunning retirement to fulfil her lifetime goal by launching the sports performance swimwear brand ZwimZuit.

With an acute eye for fashion, Cherry, together with her daughter Tamarisk, a costume designer based in London, has created a range of fitness bikinis that suit active women with natural curves. The specialist neoprene material enables women to be as relaxed or active as they want to be, and not have to worry about a wardrobe malfunction.

The daughter of Rolls-Royce’s first test pilot, Ronnie Harker, Cherry used to holiday in the late 50s and early 60s in the South of France – Monte Carlo, Nice, Cannes and St. Tropez, alongside icons Grace Kelly, Brigitte Bardot, and the notorious Christine Keeler, as well as writer Simone de Beauvoir, and artist Jean Cocteau.

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