July 2016

JellyRock PR finalist in CIPR Awards

We are very proud to announce that our work has been shortlisted for the Chartered Institute of Public Relation’s 2016 Awards for “Best Use of Media Relations” across the South of England and Channel Islands.

Our campaign for The Fine Life, a US-based kitchen product has been recognised for the way we communicated with the media – honest, open and offering a service to journalists.

Working with the Manchester-based social media agency, Hoopla, from the very start, we wanted this low-cost campaign to stand out and be an opportunity to build valuable and organic relationships. We don’t use expensive media databases, where the contact details of journalists can be bought. Instead, we thoroughly research every journalist and blogger beforehand to ensure the offer of product sampling is relevant to their post and publication. After all, PR is all about relationships.

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